Analytics

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Total calls

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All inbound + outbound

Appointments booked

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— booking rate

Insurance leads

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Higher-value jobs

Avg call duration

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Longer = more engaged

Call volume — last 30 days

Inbound and outbound

Inbound

Outbound

Outcome breakdown

All time

Weekly booking rate

% of calls that converted to appointments

Service types

What homeowners are calling about

Calls by hour

When homeowners call most

Calls by day of week

Busiest days for Wayne Roofers

Call duration distribution

Short = hangup · Long = engaged lead

Top ZIP codes

Leads by property location

Inbound calls

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Outbound calls

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Unique callers

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Distinct phone numbers

Not booked

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Qualified but no appt

Abandoned

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Hung up early

Out of area

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Outside service zone

Call log

All inbound and outbound calls

Date & time	Direction	Phone	Outcome	Duration	Details

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Leads

Customer info extracted automatically after every call

Name	Phone	Address	Service	Insurance	Appointment	Status	Received	Action

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Settings

Manage company info and service area

Company info

Updates display name and contact

Company name

Owner name

Base city (e.g. Chicago, Phoenix)

The main city or metro your company operates in

Calendar Integration

Cal.com API key

Cal.com event type ID

Twilio number

The phone number Aria answers

Current number

+1 866 650 3938

To change this number contact Polithos Solutions. Changes require Twilio and ElevenLabs reconfiguration.

Service ZIP codes

ZIPs Aria validates during calls

ZIP	City

Aria's questions

Every question Aria asks, in order — toggle, reword, or add your own

Onboard new client

Creates a new roofer account with Aria agents configured automatically

Invite existing roofer client

Give a roofer login access to their dashboard. Enter their email and select which roofer account to link them to.

Client email

Roofer ID

Company details

Basic info for the new roofer

Company name *

Owner name *

Timezone Base city (e.g. Chicago, Phoenix)

Twilio number (assigned)

ElevenLabs phone number ID (from EL → Phone Numbers)

Owner email (for Cal.com reminders)

Owner phone (for call transfers)

Cal.com calendar

The roofer's booking calendar credentials

Cal.com API key

Event type ID

Found in the URL at app.cal.com/event-types/XXXXXX

Languages

Which Aria agents to create

English (required) Polish Spanish Greek Ukrainian

Service ZIP codes

Paste one ZIP,City per line — e.g. 60056,Mount Prospect

Aria's questions for this client

Configure which questions Aria asks and in what order — the client can adjust these later from their dashboard

Calendar

Appointments booked by Aria — live sync with Cal.com

Repair

Replacement

Inspection

Storm Damage

SUN

MON

TUE

WED

THU

FRI

SAT

Campaigns

Outbound callback campaigns — Aria calls your lead list and books appointments automatically

New campaign

Upload a list of phone numbers for Aria to call back

Campaign name

Phone numbers

One per line: phone, name (optional), notes (optional) — separated by commas

How it works

What happens when a campaign runs

1

You upload a list

Paste phone numbers from missed calls, storm leads, or any source

2

Aria dials each number

Introduces herself as your company receptionist and qualifies the lead

3

Appointments booked live

If they answer and are interested, Aria books directly into your calendar

4

Results tracked here

Every call, outcome, and booking appears in your dashboard automatically

Your campaigns

Click a campaign to view contacts and launch

Name	Status	Contacts	Called	Booked	Created